Lab212 is a collective of interdisciplinary artists questioning our environment by revealing invisible links between space, movement, and time, through narration and interaction. Their work has been exhibited in several places, including London, Tokyo, Beijing, Zurich and Paris. For their 10th anniversary, we designed a new visual identity around the idea of an evolving eye made of repeated geometric elements. Like a multitude of possible views on the world, each member of the collective can have a different version of the eye. To simplify the daily communication needs of the collective, their documents are automatically generated thanks to templates and layout models.